PREMIUM X ANNIVERSARY – CAMPAIGN FW13/14
Campaign Design
The key visual for this year's campaign is the Roman numeral ’X’. Using it as our basis, we developed a graphic grid, encapsulating all the campaign key visuals from last ten years. Once again we designed all media, including the magazine, flyers, posters and online tools.
An exclusive dinner for Premium's friends and collaborators took place during the Premium party.
The location was a decommissioned underground station underneath Potsdamer Platz. We created a 30m long video installation that was projected on both sides of the underground tunnel and produced a film entitled ’10 Years in Artworks’, which functioned as the highlight of the dinner and which showcased the campaigns from the previous ten years.
Client: Premium Exhibitions GmbH
Creative Director: Lois Kainhuber
Art Director: Peter Großöhme
Motion Design "10 YEARS IN ARTWORKS":
Jan Weber, Jonathan Margies, Kristian Raue
Editing: Olivier Fröhlich
Music: Olivier Fröhlich
